Case Study
MAE Media

We built MAE Media the same way we build our clients.

In March 2026, Bobby Fournier left his job to run MAE Media full-time, no client base, no viral posts, just a strategy, a small ad budget, and the same method we use for every client. Here’s what happened in the first 30 days.

Client
MAE Media
Industry
Social Media Agency
Timeframe
First 30 Days
Services
Strategy · Organic · Paid
$
0
Total ad spend in month one
$
0
K+
Contracts signed
0
x
Return on ad spend
0
 days
From launch to signed clients

The Situation

A new agency with something to prove.

When MAE Media launched full-time in mid-March 2026, we had the same problem every new service business has: the method was proven, but nobody knew we existed yet.

No long client roster to point to. No viral post. Just a clear target market, a content strategy, and a founder willing to run it exactly like we’d run it for any client.

The Challenge

Credibility takes time. Revenue can't wait.

The hardest part of launching a service business isn’t the work, it’s the gap between when you start and when people trust you enough to pay you. For a social media agency, that gap carries extra weight: if your own marketing isn’t working, why would anyone hire you to do theirs? We had to build fast, spend smart, and let the numbers speak before the reputation could.

The Approach

The MAE Method, applied to MAE Media.

We didn’t do anything for ourselves that we wouldn’t do for a client, same process, same standards.

Organic content, built for our market

We posted directly to trades businesses, local service companies, and thought leaders. Every post written for a business owner tired of posting with nothing to show for it.

Awareness ads to warm the market

We ran $400 in brand-awareness ads,not for leads yet, but to get our name in front of the right people, repeatedly.

Lean, targeted lead gen

Then just $200 into direct lead generation…intentional, and built on the trust the awareness spend had already earned.

The content it produced

A sample of the reels, posts, and shorts we shipped

The Results

$600 in. $20,000+ out. In 30 days.

$20K+ in signed contracts

Including partnerships with some of the largest roofing companies in West Virginia, and thought leaders in the service industry.

Inbound DMs, already

Followers from our campaigns are reaching out and asking for help, and we’re only one month in.

No viral posts required

Every piece of content was built to reach the right business owner, not the biggest audience.

Built in public

Bobby documented the full journey of going full-time. The kind of transparency that builds trust no highlight reel can.

We practice what we preach. The strategy we used to launch MAE Media is the exact same strategy we use for every client. If it works for us starting from zero in month one, it can work for your business too.
Bobby FournierFounder, MAE Media

The Takeaway

You don't need to go viral.

You need to reach the right people, consistently. MAE Media didn’t build a massive following in month one. We built a revenue-generating business with real clients, real contracts, and real momentum.

Those are two very different goals. And for most business owners, only one of them actually matters. That’s the MAE Method working exactly the way it’s supposed to.

Ready to see what this looks like for your business?

We keep a limited number of client spots open. If you’re a business owner ready to stop guessing and start growing, let’s talk.

Book a Free Strategy Call
Limited spots - first come, first served.